Get Insights Into Your Sales Funnel with Google Analytics
This product turbo charges the integration between your webshop and your Google Analytics account. Get detailed insights in your shop’s traffic and eCommerce events so that you can improve your sales funnel and drive more revenue.
Google Analytics for webshop adds advanced event tracking to your store and automatically pushes these events into Google Analytics, letting you easily get insights into important metrics like average order value, conversion rate, sales by product or category, and other valuable data.
Why use this product
- Provides basic site tracking and analytics, such as pageviews or customer sessions
- Includes all of the great features the free version has, like Universal Analytics and enhanced eCommerce tracking, but with more advanced event tracking
- Allows you exclude shop managers from tracking along with site admins
- Track User IDs for more accurate user counts
- Tracks basic eCommerce events like “add to cart” or “checkout started”
- Adds advanced eCommerce event tracking, such as “coupon addition / removal” and “cart quantity changed”
- Track manually added orders
- Adds events for customer actions, such as sign in or out, or leaving a product review / comment
- Adds order refund and cancellation tracking
- Track customer email opens as events in the “Emails” category
- Includes full support for Shopping Behavior and Checkout Behavior analysis reports
- Adds checkout options to get deeper insights into checkout choices made by customers, such as selected payment method